Here is the team video for #NTFM on AIB and SEO.

 

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What I learned from New Technologies

Here is a list of things I learned while doing New Technologies For Marketers:

  • Max Buckley hates social media
  • Blogs can be useful and actually fun
  • Twitter can be more addicting than sex
  • Ads follow me around the Internet(looking at you Groupon!)
  • Heat mapping(so useful for marketers and ad placement online)
  • The Search Bubble, a scary thought that Google is watching us constantly)

    Google is watching…

  • THQ has one of the worst Marketing and New Product Develpoment sections I’ve ever seen

And much more…

Honestly, this has been one of the most enjoyable lectures I’ve ever been in, for the simple reason that it didn’t feel like a lecture. Playing on Facebook, learning about Twitter, blogging about stuff that’s actually interesting, that’s probably what I would have ended up doing anyway!

While the theory was a little tough to swallow without being able to have a demonstration in the lectures, the labs were such a perfect way to unwind and learn about something that may well be a large part of our future careers.

Does social media go too far?

Ah, the question of the moment, one that has been bandied around by friends, colleagues and the media: when does social media go too far? For me, this is a two-fold question: is this a case of people using social media for all the wrong reasons, inappropriate Tweets and posts, or is this a deeper, more disturbing issue, of membership to social media sites now allowing for exploitation of the user by these juggernauts of the web?

Firstly, the inappropriate posting; this is a much harder factor to analyse, as everyone’s view on what is and isn’t appropriate varies. One man’s lunch post is another man’s loathsome clogging of their precious Newsfeed. Social media photo site Flickr even has an entire page dedicated to food posts and pictures!

I think one thing we can all agree on being inappropriate is posting pictures and posts from funerals, but how about Death in general? Is it right to post R.I.P statuses on Facebook? Personally, I always feel that doing so trivialises the person in question’s death to just another post, but I can understand the reasoning behind it.  A more appropriate action is a simple thank you to anyone who has helped the family and friends of the deceased.

Grandpa died,lol

However, one thing that can surely never be right is telling someone about a death over a social media site.

Such a  personal message should always be delivered in person, and Social Media is one of the least personal and private mediums, where everyone can see your business.

Now, as for the “Big Brother” issue of Social Media(and in particular Facebook), having looked at Facebook’s Data Use Policy, it is very clear to see exactly how Facebook will use your data to target ads according to your interests and denographics at you, however, it does not appear to be the Boogeyman that the media has sometimes made out. That is not to say Facebook is not guilty of slowly fading out privacy on their site, which can be seen from this series of screencaptures. This practice has earned Facebook some flak in the past, but if anyone was really that bothered about the issue, they simply would have disconnected. Instead, they have been growing over the past 7 years.

Facebook: everyone complains about it, yet nobody quits…

On a very serious note, Facebook has been responsible for a number of major world events. Protesters in Egypt organising their rallies over Facebook would likely have had no other method in getting in touch with so many similar minded people, and the philanthropic potential has been shown, albeit slightly misguidedly, with the 2012 “Kony”” campaign.

However, Facebook also has the potential to be a dangerous weapon for those who choose to use it for ill means, such as this horrific tale in Mexico.

Basically, the bottom line is this: social media is what you make of it. I personally don’t think Social Media has gone too far, as it has fantastic benefits available to people. However, I feel the people using Social Media have gone too far, posting very intimate details and using it as a validation tool for their latest break-up or personal problem. The technology is only what you as a person choose to make of it, on its own it sits idle, but the medium is given life by its users, be they food posting socialites, drug dealers, protesters or simply Average Joe.

Social Media has not gone too far, we as a people have.

Twitter: successful operation or future cadaver?

#it’sbloggingtimeagain.

So, it’s another social media site being thrown to the wolves of C.I.T’s New Tech class huh? Facebook and YouTube have been poked and prodded, and now it’s Twitter’s turn on the operating table of Dr Thomas Elliot.

First, a little background information: Twitter is what’s known as a micro-blogging site, where posts are restricted to 140 characters each. In theory, this is supposed to be a headline-style site, where “followers” of a person/organisation can get bite sized updates on their friends, favourite companies or celebs, and are sometimes left links to articles further developing the point.

In other words, consider Twitter the digital equivalent of a Post-It® note.

But the question at hand is this: is Twitter a realistically maintainable, and most importantly, profitable, business model?

Well, there are a number of articles supporting Twitter’s business model, and saying it is ALREADY a profit-making business. O.k, it’s not on the levels of the juggernaut that is Facebook, but Facebook had been established since Feb 4 2004, whilst Twitter is a younger venture at a public launch of July 2006.

Also, on a personal note, I have found myself growing more and more weary of Facebook’s constant advertising and changing of their user interface, making it more difficult to enjoy the site. Twitter has now replaced Facebook as my go-to site when checking my social media sites, however there is one HUGE issue with Twitter:

It doesn’t hold a persons interest for as long.

Don’t believe me, check this graph on social media usage out, which shows that although Twitter is growing its membership, 49% of people don’t bother to check it regularly. This is a huge problem for Twitter if they decide to move into full-fledged advertising, rather than just selling Promoted Accounts.

Overall, whilst I do feel Twitter can be a sustainable business model with a few tweaks to improve retention and up the regular checking rate of accounts (such as the introduction of linking to YouTube à la Facebook), it has work to do before it can maximise its profit-making ventures